Communication begins with paying attention. Before there are messages, there are people trying to understand what's happening around them. Each arrives with different questions, assumptions and reasons to care.

Strategic communications, to me, is anticipating those questions before they're asked. It gives people enough context to understand what’s happening and why it matters. That's why I think of communications infrastructure.

Selected Works

Annual report, F&M Trust (2018)

Wrote F&M Trust's 2018 annual report the year an $11.1 million fraud loss hit the books, named it, then let the underlying numbers make the case that the bank was still fundamentally sound.

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Annual report, F&M Trust (2019)

Wrote F&M Trust's 2019 annual report — the shareholder letter tying a Nasdaq listing to record earnings, plus five client profiles built to showcase the bank's relationships.

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Annual report, Greater Lafayette Commerce (2025)

Wrote the full 2025 annual report, which included the chairperson’s and incoming CEO's messages during a leadership transition

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Web Content | Site Selector Positioning

Built the region's pitch to companies deciding where to locate — wages, commute times, available acreage and permitting status, the specific numbers a site selector compares.

Capabilities

  • An experienced communications partner for high-stakes decisions, difficult conversations and moments that require judgment.

  • Finding the central idea that makes complicated topics easier to understand and harder to misunderstand.

  • Helping publicly traded and growing companies + nonprofits communicate clearly with investors and shareholders.

  • Speeches, presentations, talking points + leadership messaging that sound like the people delivering them.

  • Giving employees the context they need to understand change and move forward with confidence.

  • Supporting mergers, leadership transitions, restructures + organizational change with timely communication.

  • Aligning messaging across customers, partners, media and the public so every communication reinforces your organization's reputation.