I care about the line that survives every edit. Everything else — the targeting, the platforms, the buys — exists to put that line in front of the person who needed to hear it.

Substack

A piece on how Greater Lafayette landed three of the 49 projects funded through Indiana's $65 million READI 2.0 Arts & Culture initiative, against a statewide field of nearly 320 proposals.

A reported feature on the Greater Lafayette Amelia Earhart Festival and the new downtown mural, tracing Earhart's 1935 arrival at Purdue through to the university's ongoing search for her plane.

A business feature on Evonik's $100 million investment to modernize its drug-substance plant, reported alongside the company's new manufacturing apprenticeship program.

Out-of-Home

Outdoor placement and media buying for a Greater Lafayette Commerce seasonal campaign, keeping the market top of mind across downtown Lafayette all season long.

Farmers Market Billboard

Latino Business Expo Billboard

Outdoor placement and media buying for a Greater Lafayette Commerce community event connecting Latino-owned businesses with the region.

Outdoor placement and media buying for a Greater Lafayette Commerce event connecting job seekers and students with local employers, placed to reach the region's workforce where they already are.

Career Fair Billboard

Social Mirror Examples

Copy and strategy for a social mirror campaign promoting the Greater Lafayette Intern Experience. Ads built to look like native social content, running across web and app inventory to reach college students and young professionals during the program's recruitment window, alongside a separate employer-facing track built to drive local business participation.

Social Media

Capabilities

  • The plan behind the spend: audience, channel mix, timing and what success looks like before a dollar goes out.

  • Targeted media across social, search and streaming, built to reach the right person, not just more people.

  • Making sure the right person finds you first, whether they're searching or asking an AI to search for them.

  • Advertising where attention is now: connected TV and streaming platforms, not just traditional broadcast.

  • Negotiating placement, managing vendors and making sure every dollar is spent where it earns the most attention.

  • Proof, not guesswork on what ran, what worked and what to do differently next time