What fascinates me most is how places and organizations earn trust. I think about public relations the way I think about story — what it takes to earn belief, where it turns, what gets lost in translation along the way.

Press Release Examples

Greater Lafayette Commerce builds on intern program to keep young talent in the region

Greater Lafayette receives $1.2M state grant to continue Career+ Pathways work

GLC CEO to speak at sold-out statewide conference focused on emerging path to business ownership

Greater Lafayette’s answer to worker shortage starts at age six

Greater Lafayette Commerce wins $40,000 state grant for business succession initiative

Lafayette Farmers Market returns downtown May 2 with 120 vendors

Writing releases the way I'd want to receive them, back when I was the one deciding what got covered. Everything a reporter needs, up front, so nobody has to chase you for it.
Planning the moment, not just the announcement. Who speaks, what they say and what happens if a question goes somewhere nobody planned for.
The right words, fast, when something needs to be said on the record
Getting a spokesperson ready for an interview. What to say, what not to volunteer, and how to stay steady when the question isn't the one you prepped for.
Building the relationship with a reporter before you ever need something from them. Knowing what they cover, what they'll actually use, and when to leave them alone.
Watching what's being said before it becomes a problem, and knowing the difference between something worth responding to and something worth ignoring.