Communications + marketing practitioner by trade. Journalist by training. Always a writer.
☼ Indianapolis + Lafayette, IN
Shelby White
I help organizations communicate clearly and build brands people trust and recognize. I've spent over a decade thinking about how people form opinions, whom they believe and what earns their attention.
Capabilities
Strategic Communications
Strategy, talking points, scripts, along with internal, external + shareholder / investor communications.
Crisis Communications
Crisis planning. When something does go wrong, I manage the response + get ahead of the story
Public Relations
Earning coverage the honest way: good relationships with reporters + helping people say the right thing when it counts.
Creative
Websites, presentations + marketing materials designed to communicate clearly + reflect an organization's identity.
Marketing
Digital and OTT campaigns — SEO, AIO, targeted ads across social, search + streaming. Media buying, audience segmentation + tracking.
Content
Feature stories + business profiles — annual reports + bylined pieces for people who don't have time to write their own.