A crisis is breaking news that happens to be about you. That’s exactly how I treat it. Get the facts. Get them out. Because the story is moving whether you're ready or not.
I learned this first as a reporter, watching which companies understood it and which did not. The ones who did not spent months trying to win back a version of themselves that no longer existed. Then I found myself on the other end of that same phone call, having to be the one who was ready. I have never forgotten which side I wanted to be on.
How I think under pressure
How I plan for a crisis
Selected Works
F&M Trust shareholder letter — Covid-19 response (2020)
Delivered a hard truth (lower earnings ahead) inside a message built to hold shareholder confidence.
PPP loan forgiveness guidance (2020)
Explained exactly what a business needed to submit for PPP loan forgiveness and by when.
F&M Trust Covid-19 customer update (2020)
Reassurance for a customers during the pandemic, balancing safety protocol detail with operational continuity.
Statement of support, amid public opposition (2025)
Wrote the response when a $4 billion semiconductor deal drew public pushback.
Press release— LEAP water pipeline dispute
Managed the region's communications response to public opposition of a state water pipeline plan.
F&M Trust Covid-19 resource page (2020)
Built to answer different customer worries on one page, without making any of them feel like an afterthought